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Marketing Director

Role:

To improve the credit union's competitive position, consistent with its mission, within the markets served; develop objectives, policies and programs for marketing and public relations activities of the credit union; plan, direct, and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; supply advice and assistance to the CEO and other operating units within the organization.

Essential Functions:

  • Directs all advertising and sales promotions for products and services; develops advertising programs and collateral materials
  • Directs marketing and sales planning, including an analysis of competitive products/services and selling techniques, legislation, budgets, pricing and distribution
  • Oversees the marketing department: hires, reviews, schedules, trains, directs, and monitors the work of direct reports; conducts performance reviews; allocates resources to meet operational needs within the department; reviews and approves, denies, or modifies department recommendations for subordinates.
  • Develops and implements digital marketing strategies to produce credit union growth; maintain current website content; recommend new social media platforms as deemed necessary and relevant
  • Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event. Coordinates the annual meeting, including production of reports, facilities, and meeting logistics
  • Develops community engagement plan; creates opportunities for credit union associates to engage in the community; support public relations, business and community involvement efforts and deliver planned results within PR/Community Relations budget

Prerequisites:

  • Five to ten years of similar or related experience
  • (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g. information technology certifications in lieu of a degree).
  • Creative writing and knowledge of target marketing required. Must possess organizational and analytical skills; must be able to coordinate a variety of projects. Must be able to run spreadsheets, word processing, and publishing software as well as other general office equipment
  • Work involves much personal contact with others inside and/or outside the organization for the purpose of building relationships and soliciting cooperation.

 

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